I think the key points to remember from this week’s readings were that in similarity to a business plan, the purpose of a public relations plan is to bring direction and strategy to a company or particular event or campaign. It is also important to note that a public relations plan does not finish at the end of an event or completion of a company objective, but that there is a considerable amount of evaluation and monitoring that needs to be undertaken after in order to ascertain its level of success.
In both the Johnston & Zawawi reading and the Tymson and Lazar reading it is evident that the formulation of a strategic plan for any task in public relations could dramatically assist in the smooth running and successfulness of a company directive. Though it is inherently important to have the dominant coalition of the company on-board on all decisions made in regards to public relations as Allert and Zawawi state that, “you are only likely to be as good as a public relations practitioner as your CEO will allow you to be” (Johnston & Zawawi, 2004, 171). Hence, maintaining a good relationship with the senior managerial staff of your company or clientele is integral to the successful procedure of a public relations plan.
The readings made me think more about public relations theory/practice in that they set out strategically how to put together a public relations plan in a simple format which will be easy for us as students to implement into our own public relations work. The readings made it clear that though there are little differences in the formulation of a public relations plan most follow a chronological progression of;
determining the objectives,
defining the publics and targets,
formulating tactics and strategies,
implementation of tactics and strategies,
and finally monitoring and evaluation.
These steps then can be formally arranged into a hard copy public relations plan which covers all aspects of the plan in greater detail and under specific headings.
2 comments:
I think this post on this weeks readings is very useful. I think if i read this post without reading what was required this week i would have understood this weeks topic. This post was a useful summary of the readings. I find it hard to condense the readings into 200 words but i think this is an example of how to approach it.
'In both the Johnston & Zawawi reading and the Tymson and Lazar reading it is evident that the formulation of a strategic plan for any task in public relations could dramatically assist in the smooth running and successfulness of a company directive'.
I think this statement is a good summary of this weeks readings.
Your blog analyses the texts well you clearly show that you understand the texts well and can integrate the two readings to create a greater understanding of public relations strategy. You have shown an ability to read the texts then write about what you have read and remember or the important points. I agree with Matthew that you could read your blog and undertsand this weeks reading without actually doing the reading.
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