Week 4

I think the key points to remember from this week's readings were that in order to have a successful and profitable business it is important to monitor how well the internal communications of a company is ensuing that they meet their overall objectives. Within this it is important to understand that not all employees like to be contacted about different information in the same way, but that a varied approach to internal communication has been seen to perform better in performance and communication audits. Since public relations practice is relatively new it is difficult to ascertain which is the best way to deal with internal communication and this is evident through vastly different research findings on the area.
In ‘Insider info’, in the Melanie James reading, it was interesting to see how many professionals stated in the “Can you tell us something about your working environment?” that team work and close internal communications were integral to the successful running of the company. Thus it is important for both the happiness of employees and the functionality of the company to have fluid and productive two way internal communication strategies that deal with day-to-day information processing.

The readings made me think more about public relations theory/practice in that they outlined ways in which internal communication with employees can be improved and implemented into the workplace. The readings also inferred that if there isn’t a communications consultant working in-house it may be important to employ one from a consultancy in order to analyse and implement strategies that may improve internal communications and promote a better working place.