I think the key points to remember from this week's readings are that it is important to understand that Public Relations as a profession is a multifaceted and often demanding career which requires a broad range of skills in order to be successful and an enjoyable career.
Also, I think it is important to remember that in Australia the field of public relations is relatively new and that the academic study on the profession is even more recently been established and is hence still developing its theoretical framework. As a result the boundaries of the occupation are still unclear and often confusing to many university students studying public relations.
The readings made me think more about public relations theory/practice in that as a female I have a statistically better chance of pursuing and succeeding in public relations as a practitioner due to the preconceived notions of the public relations practitioner as a female ‘suited’ occupation or the assumption that “women being a ‘better buy’ than male employees” (Johnson & Zawawi, 2004, 17).
The readings also made me consider what speciality I would like to pursue within the field of public relations and whether I would like to work in either the public or private.
1 comment:
Your blog for this week contains a lot of great points in it. Like yourself, the readings for this week also made me see that public relations is a multi faceted industry, with many different career paths associated with it. Before the readings of this week I wasn’t aware that public relations was such an enormous industry with so much contained in it. Your reading clearly summarised and chose the key elements of the reading to discuss and presented them concisely.
Well done on your evaluation for the readings for this week.
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